Changelog
Follow up on the latest improvements and updates.
RSS
Howdy just got a major upgrade to help you send smarter, faster, and more scalable DM campaigns. This update includes a simpler setup, better performance, and more control over how you manage leads and run your campaigns.
Howdy now supports AI-powered targeting and personalized messages to help you get more replies faster. Now you can spend less time on manual work and more time connecting with the right people.

What’s new in Howdy 4?
🧲 Smarter Target Collection
- Discover leads from Instagram post engagements, including likes and comments
- Reach followers of specific accounts, users engaging with hashtags, or tagged in locations
🪄 Howdy AI
- Howdy AI generates a personalized summary of each lead by analyzing bios, public content, and engagement
- Magic DM generates unique DMs that match their interests - helping you get more replies.
📋 Smart Lists
- Organize Instagram profiles into flexible, custom lists
- Continuously expand your lists by adding new leads anytime
- Easily upload your own CSV for full control over who you target
🛠Campaign Setup
- Filter and target your ideal clients with advanced options
- Identify high-quality leads through analysis of bios, content, and engagement
- Apply your own message templates or use our Magic MD
- Run campaigns across multiple Instagram accounts
📊 Campaign Reports
- See what’s driving results with built-in analytics for sent DMs and reply rate
- Instantly view and follow up with people who respond
✅ New Auth and Profiles
- Simple sign-in with Google or email
- OTP-based login with improved reliability
new
Howdy 2.0
Magic DMs ✨
You can now use AI to generate message templates.
